At this point, most of you are probably already familiar with Google Home Service Ads (HSAs) and their placement at the top of the SERP. Three HSAs can show for any given search, marked as “Google Guaranteed,” with their business name, reviews, home city, phone number and hours displayed. Searchers can click on the “More Pros” link to see additional providers. But what happens when Google doesn’t have three qualified providers in a vertical and metro area where HSAs are active? Do some businesses get top placement for free?!? Continue reading
The Google Home Service Ads program continues to move forward as we move into fall, despite some challenges on Google’s end. We have been fortunate enough to see the Home Service Ads launch process through with two of our customers, and we have learned that Google HSA are having an impact on Google AdWords in a way that we may not have all considered – average position reporting.
Worried that Google Home Service Ads is coming to your area, and you don’t feel prepared? Here are some of the things Google is asking other Home Service companies, like yours, to do before being eligible for the program.
The Google Home Service Ads program is now traveling across the United States, after being largely quarantined to California (San Francisco Bay Area, Los Angeles, San Diego, Sacramento & Stockton) for quite some time. We were notified that for some of Google’s service categories, they are set to expand to the following metro areas: