At this point, most of you are probably already familiar with Google Home Service Ads (HSAs) and their placement at the top of the SERP.   Three HSAs can show for any given search, marked as “Google Guaranteed,” with their business name, reviews, home city, phone number and hours displayed.  Searchers can click on the “More Pros” link to see additional providers.  But what happens when Google doesn’t have three qualified providers in a vertical and metro area where HSAs are active?  Do some businesses get top placement for free?!? Continue reading